How to Write
All Business Professionals
8:30 am - 3:30 pm
someone else is a common task in business
and government, and one of the toughest. How
do you know what your boss wants to say? How
do you select words and stories that will be
natural for her? How do you work with your
supervisor to create remarks that will be
high impact? Our former White House
speechwriters will share with you the
secrets, shortcuts and techniques of
personal connections and strong
and round them up into a structure
audiences will respond to.
tricks of the trade.
advanced speechwriting tactics to create
emotional involvement and memorable
"afterlife" of a speech.
management pitfalls in the speechwriting
- Apply key
concepts of writing for someone else.
- Capture the
voice, personal connections, strongest emotions on a
- View and
discuss examples of great speeches on video.
structure and process to a speech.
creative ideas for argumentative structure.
- Learn precise
speechwriting elements that support strategic goals.
- Apply advanced
- Conduct a
skill practice for writing mini-speeches.
- Examine ways
to market a speech as a reprint, article or
- Learn how to write
good “op-ed” and how to sell it to an editor.
- Smooth out the
- Avoid pitfalls in a
speechwriter’s relationship with the principal and
senior communications people.
KNOWLEDGE. SKILL. SUCCESS.